The Psychological Aspects of Color
Color psychology is one of the methods I apply when creating brands for my clients. You might not be familiar with this. But I guarantee that you have at least once thought to yourself, “Wow, these colors work so beautifully together,” or something of that effect. Unconsciously, your brain has already determined that these match. God has already demonstrated to us through the cycles in nature which colors work the best together. That serves as the foundation around which color psychology is built.
The Seasons: A look into color psychology’s principles
We start by focusing on the seasons. You probably know this off by heart if you’re as fortunate as I am to be in a region with four distinct seasons.If not, consider how you perceive the various seasons when you travel, when watching TV, or when using social media. Let’s examine the seasons to see what they have to offer.
THE SPRING SEASON
Springtime is a season of the dead of winter giving away and new blooms starting (let’s ignore the curse of allergies here *cough*). We have the pale greens of new booms and leaves starting and the pale yellow dust of pollen out. The bees are buzzing around… this is a time of clarity, creativity, forward-thinking, and productivity. Colors are light, bright, and warm. Consider the number of folks who are “spring cleaning.” How nature is reacting. Everything and everyone is on a mission to get stuff done.
THE SUMMER SEASON
Summer is a hot and active season. We’re sweating buckets on the hottest summer days while on vacation and attempting to enjoy ourselves. Look at nature; it is moving more slowly than usual due to the heat; the areas with the most activity are those in the shade. The colors are muted and cool. The summer is a time of grace, refinement, and effectiveness. Everything and everyone revolves on making an organization as efficient as possible so that everyone may unwind.
THE FALL SEASON
Productivity picks back up in the fall. The temperature is beginning to decrease, the plants are fully grown and prepared for harvest, and classes have resumed. This time of year has the widest variety of colors. The colors are rich, warm, and muted. The leaves are turning a variety of colorful colors before withering and returning to the earth.
THE WINTER SEASON
Winter is an intensely dramatic season that is characterized by extremes. Consider how dramatic the colors are, from the darkest evergreens and branches to the snow-covered ground. Wintertime colors are bright, intense, and cool. The most intriguing fact is that black is a winter season-exclusive color.
Now that we have a basic idea of how color psychology works, let’s go on to the specifics of each season, how to determine which season your brand belongs in, and how to actually apply color psychology to your business’s aesthetics.
Read about each season:
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